redhealth

Red People
Rebecca Fergusson
Director - Healthcare
Rebecca Fergusson

Rebecca Fergusson

Rebecca specialises in health-orientated PR, spanning consumer health and ethical healthcare. During her career, she has navigated highly regulated communications environments to build brands, educate a diverse range of audiences and encourage behaviour change amongst consumers and healthcare professionals (HCPs).

She has extensive experience in food and nutrition, alternative health, over-the-counter medications, prescription-only medications and pharmacy services, operating within the pain, diabetes, allergy, smoking cessation, gut health, sexual health, heart health and skin health arenas.

Rebecca has developed and implemented creative campaigns encompassing direct-to-consumer/HCP, traditional and social media relations, stakeholder liaison and issues management for a vast range of clients. These include the Department of Health, Boots, GSK, Pfizer, Napp, Sanofi-aventis, Johnson & Johnson, Coca-Cola, Nestle and Unilever.