
Red Health stole the show at the 2009 Pharmaceutical Marketing Communiqué Awards with a collection of winning awards including Campaign of the Year. Red Health’s work to help Pfizer put the dangers of counterfeit medicines firmly on the map wowed Communiqué judges. Comments included “Ahead of its time – a ground breaking campaign” and “Outstanding – absolutely leading edge.”
The list of awards was:
Winner - Campaign of the Year
Winner - Best Use of Surveys or Data
Winner - Best Patient or Public Campaign
Winner - Best Corporate PR Campaign
Highly Commended – Best Use of New Media
Head of Ethical Healthcare at Red Health, Pat Pearson, said: “This campaign really captures Red’s unique offer ... a true blend of ambitious healthcare PR with consumer, digital and broadcast know how. And of course, a client willing to run with high profile, creative ideas. Really exciting!”
