redinc.
Capgemini
Achieving No 1 Share Of Voice For Capgemini
Capgemini turned to Red when it sought to become the de facto authority on online retail.
The company wanted to publicise the capabilities of its consultants in the consumer products and multi-channel retail space and, ultimately, replace the British Retail Consortium as the authority on online retail.
Red’s solution was to create the monthly e-Retail Sales Index to track online retail spending patterns and offer insight into e-retail trends. It was developed in partnership with the Interactive Media In Retail Group which tracks UK online spending.
Each month, Red tied the Index’s trends to the news agenda to enable Capgemini to participate in topical discussions around the future of retail. Comments from Capgemini’s retail clients were also used to elevate the credibility of the Index and offer even deeper insights.
Half yearly roundtable events were additionally held to further raise the profile of the Index and Capgemini’s expertise in this field as well as develop closer relationships with key media and contribute to feature ideas.
Over 350 pieces of coverage have been achieved so far – coverage which led to Capgemini hitting number one spot in terms of coverage share-of-voice against its competitors (Source: Apollo, Jul – Dec 08).
The company wanted to publicise the capabilities of its consultants in the consumer products and multi-channel retail space and, ultimately, replace the British Retail Consortium as the authority on online retail.
Red’s solution was to create the monthly e-Retail Sales Index to track online retail spending patterns and offer insight into e-retail trends. It was developed in partnership with the Interactive Media In Retail Group which tracks UK online spending.
Each month, Red tied the Index’s trends to the news agenda to enable Capgemini to participate in topical discussions around the future of retail. Comments from Capgemini’s retail clients were also used to elevate the credibility of the Index and offer even deeper insights.
Half yearly roundtable events were additionally held to further raise the profile of the Index and Capgemini’s expertise in this field as well as develop closer relationships with key media and contribute to feature ideas.
Over 350 pieces of coverage have been achieved so far – coverage which led to Capgemini hitting number one spot in terms of coverage share-of-voice against its competitors (Source: Apollo, Jul – Dec 08).
