When PWC and ULI wanted to boost awareness of their annual European property development report they knew to speak to Red. By prioritising agenda setting media outlets, tailoring the report for each market and acting as lead agency in co-ordinating a European wide sell in Red succeeded in trebling coverage of the report ahead of ULI’s Paris conference.

Highlights included stand-out coverage in key pan-European titles the Wall Street Journal Europe and Financial Times, combined with national news articles in all key markets.