shinyred
In 2006 Red and Shiny Media formed Shiny Red, our groundbreaking online PR practice. Combining traditional PR skills with social media expertise, services range from training for in-house PR teams to fully-formed web PR campaigns, plus blog buzz monitoring and our Europulse database of influential online commentators.
Is Foursquare now the hottest thing in social media?
Interesting news from online traffic researchers Hitwise about the location based games social network Foursquare. Apparently the game, which is available on the iPhone, Google Android, Blackberry and other platforms, saw a 50% growth spurt in the US in January. There is also evidence that Foursquare is attracting users in the UK – it only [...]How to make your iPhone app stand out
It was perhaps inevitable that Apple App store would hit 3 billion downloads in January, as the app rollercoaster goes on with no sign of stopping. With Gartner recently predicting that the app market will be worth $29.5 billion by 2013 with an estimated 21.6 billion consumer downloads, there are obvious benefits for brands for brands to [...]Who at a brand “owns” social media, asks IAB research
Research from the Internet Advertising Bureau out this week suggests 88% of brands are now integrating social media into campaigns. With a third of marketers questioned planning to allocate up to 20% of their digital budgets on social media this year the report also highlights how the social web has “the potential to confuse organisations,” with ownership falling between marketing, PR, research customer service, [...]Why old media will ensure the iPad is a hit
Last week wasn’t an especially good one for Apple. The iPad launch never really matched its billing – it never really could – and negative press articles translated into a wobble on the NASDAQ. The week ended with CEO Steve Jobs allegedly telling a meeting of Apple employees that Adobe was “lazy” and that Google’s [...]The social media users profile chart
Like many people working in social media we were intrigued by the Social Technographics chart developed by Forrester a couple of years back. This rounded up some Forrester research on social media and used the data to create typical social media user profiles. So, for example, at the top we have Creators – who publish [...]Tories reveal digital media strategy
There has been a lot of sabre rattling about digital media from the Conservatives over the last few months. Now it appears that the party has finally agreed a strategy which was outlined earlier this week by Shadow Secretary for Culture, Media and Sport Jeremy Hunt. In an interview with New Media Age, which you [...]And the UK’s most popular iPhone app – Carling’s iPint
So what do you think is the most popular iPhone app in the UK. A Twitter client? A game? Skpe? Well Comscore, the agency which measures online traffic, has today revealed which are the most popular iPhone applications across the world. And while Facebook is the most downloaded app in the US and music [...]Alice Chan guest blogs for PR Week US
Last week the GM of Red San Francisco, Alice Chan, guest blogged for US PR Week’s Insider blog She discussed a number of topics including how creativity matters more than ever before the changing role of PR and the joys of working globally. We thought would be useful to share her thoughts from across the pond. Tale [...]Twitter quitters
Shock news from the tabloids this week as Jordan (Katie Price) announced that she is on the verge of leaving Twitter. This, after Lily Allen, Miley Cyrus and others have abandoned the site, casts fresh questions as to whether the site has the power to maintain its popularity after a lot of recent media hype. In fairness, a [...]CES 2010 – the social web gets everywhere
For several years now pundits have been predicting that the social web will be available on all kinds of devices in the home and not just PCs and Smartphone. In many ways CES 2010, the huge consumer electronics show which was held last week in Las Vegas, saw those web gadgets finally materialise. For although [...]Our work
Connecting Through Social Networks
When Bassetts asked Red to promote its fruit-flavoured Allsorts, Shiny Red was brought in to add digital strategy and execution.
