shinyred
Shiny Red has helped brands communicate effectively online since 2006. We develop the digital approach that best suits their business needs and use the social web to connect them with the right audience. We live and breathe the social web and are PR people too, so we know how to deliver fully integrated on and offline campaigns, and the importance of measuring ROI.
The four key traits of a Community Manager
They say that there is ‘a day’ for pretty much everything; and they are probably right. Today however, is a day that is close to our hearts, as it is the international Community Manager Appreciation Day (#CMAD). CMAD takes place on the 4th Monday of January as a way to recognize and celebrate the efforts [...]Digital Download
Here’s a round-up of the latest digital stories from this week: ‘Listen With’ your friends on Facebook Facebook launched the introduction of a “Listen With” button for real-time music sharing between friends. The chat sidebar also allows listeners to discuss the music being played. The button will be rolled out over the next few weeks [...]Digital Download
Here’s a round-up of recent digital stories: Starbucks allows customers to pay for their coffee using iPhone app The future is officially here. As of yesterday, you can now buy coffee with your mobile phone, as Starbucks launched a new app which allows users to pay for their coffee using an onscreen barcode. The app also [...]Haunted by innocent this Halloween
Shiny Red and innocent recently enjoyed success with the innocent Twitter parties which involved the parent blogger and Twitter communities sharing their best tips and ideas for lunchboxes. This resulted in a fantastic booklet created by innocent detailing the top 140 tips in 140 characters for parents who want to ensure that their children are [...]Carling’s refreshing new soundtrack
Carling, the UK’s best selling lager for over three decades, has teamed up with up-and-coming British musician Alice Gold to create the soundtrack for the brand’s new advertising campaign, which sees the classic Billy Fury track ‘Wondrous Place’ given a refreshingly modern twist. ‘Wondrous Place’ is familiar to music fans thanks to the iconic [...]What’s Your Clothing Confession?
With a new fashion season setting in, autumn is traditionally the time for style enthusiasts to clear out summer clothes in favour of warmer winter items. Embracing this time of year when we’re all feeling inspired to overhaul our wardrobes, Shiny Red client Weight Watchers are raising money for Tommy’s, the children’s charity dedicated to [...]Digital download
Here’s a round-up of the latest digital stories from this week: Paranormal Activity It’s nearly Halloween so all the major film studios are upping their game to support a slew of scary releases. Leading the pack is Paramount Studios who have just launched a Tweet to See It First competition that will allow twitter users to [...]I Predict A Tw-riot
Social media platforms accused of ‘fanning the flames’ of recent spate of violence around London. In light of recent claims that social media has fuelled the violence that has spread across London, the team here at Shiny Red felt a response was required. If you’ve been keeping up to date with the London riots since [...]Digital Download
Hi everyone – please see below for this week’s Digital Download. Hope you all have a lovely weekend! Social Media Top Trumps Ever wondered what it would be like if Facebook went up against Google in a fight? Well wonder no more – an agency has created a game of Social Media Top Trumps – with [...]Digital Download
Please see below for this week’s selection of the top stories in social media. Competitive Tweeting: Olympics 2012 To celebrate 365 days until the Olympics, the official London 2012 site launched an interactive social media contest this week, pitting countries against each other to discover who had the biggest online fan base. The contest ranked [...]Our work
Using The Social Web To Launch A Retail Site
ShopDirect, the UK’s biggest shop-at-home group, turned to Shiny Red when it wanted to generate social media coverage and discussion for its new shopping site Very.
