When Bassetts asked Red to promote its fruit-flavoured Allsorts, Shiny Red was brought in to add digital strategy and execution.

This feelgood campaign centred around the “wedding of the century” between Bertie Bassett, and his new love Betty. With Red looking after traditional press, Shiny Red used multiple social media routes to create several waves of brand engagement.

We seeded a shot-for-web video featuring celebrities like Hollyoaks’ Sarah Jayne Dunn and Big Brother winner Rachel Rice bemoaning Bertie’s loss as an eligible bachelor, targeting more than 40 online communities.

As the big day approached we created a Facebook profile for Betty, with 23,000 people signing up to be her friend. And a few days later a we sent out pictures from the happy couple’s honeymoon, triggering more positive online talk-up.