Shiny Red worked with Sky to drive traffic to its Sky Learning web site, a hub for information about Sky shows with an educational flavour.

To maximise its appeal to GCSE students, we filmed former Blue Peter presenter Konnie Huq talking about her study tips. We then shared the web videos with student, lifestyle and revision sites. As well as running the films they also linked back to Sky Learning bringing in thousands of new visitors.

We also created and managed a Bebo profile for Konnie as a way of reaching teens via their favourite social network, attracting hundreds of users around exam time.

And we developed a study guide for teachers to share with their students that was downloaded more than 500 times from the Sky Learning site