Last night, Shiny Red's campaign for Cobra Beer won a prestigious Reputation Online Effectiveness Award.

Our work to raise Cobra's profile around National Curry Week won the Best Use of Digital within a Broader Campaign Award at the event which recognises the best in digital communication work including the use of social media, blogger relations and integrated campaigns.

Judges were impressed by our social media successes including setting up and managing the Welovecurry Facebook group, writing blog posts for a revamped Cobra web site, and the Twindaloo Twitter profile analyser.

The campaign delivered increased sales, created an engaged 60,000-strong community, and turned www.cobrabeer.com into one of the UK’s most popular beer web sites.

We were also a runner up in the Reputation Turnaround Award for relaunching the Habitat Twitter feed last year.