Shiny Red helped Cobra Beer develop a social media strategy to highlight its association with Indian food during National Curry Week.

We focused activity on targeting curry lovers already active on leading social networks. On Twitter, we created an app called Twindaloo which analyses a person’s tweets to show what kind of curry they are. eg ‘You are a Bhuna strong flavours, with little sauce – much like you, who is straightforward, honest and constantly cuts to the chase.’

We also launched and managed a Welovecurry Facebook profile on Facebook featuring videos of amateur chefs and recipe ideas, and worked on a Curry blog aimed at British curry-a-holics

Around 1500 people have so far taken the Twindaloo test while the Facebook pages have attracted more than 60,000 members and created a responsive and engaged community with many posts receiving well over 100 reader comments.