Red was commended as a runner up in Marketing Magazine’s Public Relations Agency of the Year award. Taken from PR Week’s shortlist, the focus was on agencies that had addressed clients’ desire to meet consumers online via social networks and blogs.

Red’s online division, Shiny Red, was singled out for praise after its successful year attracting clients such as Philips, Sky and Microsoft, as well as for generating more than £300,000 in revenue.

The judges were also impressed by Red’s creativity citing the Windows Live ‘Domesday book’ campaign in conjunction with the British Library as an example. Email Britain attracted 20,000 emails that formed a digital archive highlighting the best of British emails.

The campaign resulted in 1 million visits to the associated website as well as extensive coverage in the media. The Marketing Magazine award judge referred to the campaign as ‘Big thinking that generated big results.’

Red’s 08 new business wins, including Nintendo, John Lewis, Abbey, Nokia and Electronic Arts, were noted alongside its successful client retention rate.