When Nokia commissioned a global report on the future of entertainment, Shiny Red took the results online.

We created a series of short agenda-setting web videos with the report’s authors Timo Veikkola, Senior Future Specialist at Nokia Design, and Tom Savigar, Trends Director at The Future Laboratory, on topics featured in the report like the future of music and mobile.

Identifying 20 key influential blogs, we then shared the video with these sites and seeded the content at video community sites like YouTube and DailyMotion. The results included 17 blog posts reaching over 100,000 readers, and more than 2,500 views of the videos in just four weeks.