Shiny Red is working with Philips on a pan-European campaign to build relationships with lifestyle bloggers, web communities and influential technology commentators.

We have identified and targeted key bloggers in the fashion, film, photography and consumer technology sectors, updating them on new product launches including Philips’ cutting-edge Aurea television.

Philips is increasingly talked about online by bloggers and consumers so we track and evaluate those conversations, and also helped the company create its first official blog to feed into the debate.