Philips has asked Shiny Red to help the brand connect with lifestyle bloggers around the launch of its flagship Aurea television.

Shiny Red will identify the most influential fashion and movie blogs around Europe and unveil a specially commissioned film, shot by director Wong Kar Wei, helping local PR people around Europe reach out to a new audience.

Shiny Red will also be supporting Philips in creating the company’s first blog so its insiders at the IFA consumer electronics fair can share their thoughts with consumers and industry players.