Shiny has been appointed by Molson Coors beer brand Coors Light, ‘The World’s Most Refreshing Beer’™, to run the brand’s new Facebook page as part of a new TV and online advertising campaign fronted by Hollywood legend Jean-Claude Van Damme.

The new tongue-in-cheek campaign, entitled ‘Closest To Cold’, focuses on a core idea: ‘whatever your experience of cold refreshment, you will never get close to the cold refreshing experience of a Coors Light’.

Shiny’s digital and social media campaign will drive target consumers to the Facebook page whilst Red’s consumer and corporate teams will focus on print, online and broadcast media to help achieve growth in both the on and off trade.

The £6m through-the-line campaign investment represents the biggest advertising spend in the brand’s UK history.