Matt Park has joined Shiny Red as an Associate Director following a string of recent client wins.

Matt joins from entertainment specialists Taylor Herring where his clients included Simon Cowell’s Syco Music, as well as Disney, Fox Searchlight, the BBC and Sony Music.

Prior to Taylor Herring, Matt was at Way To Blue where he worked as a publicist on music and film clients. He started his career at Unilever Bestfoods.

Helen Nowicka, MD of Shiny Red, said: “Today most of our clients are mainstream consumer brands who are using digital PR to extend offline comms campaigns as well as to engage with their customers in new ways. Bringing Matt on board adds entertainment and brand depth to an already strong team.”