When Sky wanted to encourage people to visit its Sky Learning education-based website, Shiny Red was briefed to help.

We reached out to students, teachers and parents via their existing web-based communities, driving target audience traffic from these sites to Sky Learning. And we created original content for the site, working with experts in core national curriculum subjects including literature, geography and science to build revision guides and study aids designed with the online world in mind.

A combination of articles, web links, videos and forum engagement has seen a marked increase in awareness of the Sky Learning site, and traffic levels grow significantly since launch.