Shiny Red has been working with We7, a pioneering advertising-funded music download service backed by Peter Gabriel, to deliver on and offline PR. Tasked with turning up the noise amongst music fans and advertisers, we’ve combined fast-paced daily news hijacking with grass roots outreach among online influencers.

With PR the only marketing tool, We7 achieved two million downloads and 100,000 subscribers within eight months of launch.

In recognition of an amazing year, We7 has been shortlisted for a prestigious Music Week “Digital Achievement of the Year” award 2008.