Red’s dedicated social media division is Shiny Red. The work is a mix of projects for standalone Shiny Red clients and social amplification for existing Red clients.

Work falls into four main areas:

  • Social strategy development and training
  • Social measurement and tracking
  • Social media engagement ‐ both blogger relations and client‐owned
    communities / spaces
  • Designing and developing creative content for social sharing

Recent projects have included:

  • creating highly shareable film content for Carling
  • targeting parent bloggers with challenges on Pinterest and Instagram for Center Parcs and Calpol
  • being the ‘voice’ of Jean Claude van Damme for conversations with the Coors
    Light Facebook community
  • devising a range of Twitter stunts that saw clients Boots, GoCompare and
    Activision trending across the world
  • running a highly engaging blogger programme for Innocent that saw top-tier
    bloggers creating branded content to share with their readers
  • recruiting dozens of lifestyle bloggers to trial the Weight Watchers plan and
    share the results

For more information please contact:

Matt Park, Managing Director – Social Media

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