Take your social media from ick to tick, using our bingo card.
Ick [def]: A turnoff when you have a romantic interest in someone, or something that makes you feel uncomfortable or weirded out.
When someone has the ick in a romantic sense, it’s a sign of the beginning of the end. When a brand gives someone the ick, the same is true.
For social and brand managers, it can be hard to assess if your own channels have the ick factor. That’s why we ran an ick-sessment of the top 20 most followed brands on social media.
Through this research, we’ve identified nine instant icks and made suggestions on how to rectify them. Download our findings below.