15 Aug 2019
Singing the praises of unsung heroes
Emirates launched its second new UK route of 2018 – Edinburgh to Dubai – and our teams were on hand to handle media and content creation.
Working closely with Edinburgh Airport, we held a press conference attended by 100 guests from the UK and Middle East to celebrate the inaugural flight touch down. Later that evening, we hosted media at a gala dinner in Edinburgh’s beautiful Caledonian hotel, where entertainment was provided by KT Tunstall and Alan Davies. Expert media relations from across our consumer and corporate teams ensured a raft of coverage...nearly 200 pieces and counting!
Our content team also developed a range of engaging content including what became Emirates’ most-watched Instastory ever! Featuring Miss Scotland, who is also Emirates cabin crew, her Guide to Scottish Slang has generated over 3 million views so far.
A ‘braw’ campaign all round!