14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Our Rubbish Café for Ecover which gave a whole new meaning to 'flashing the plastic' has been crowned a double winner at The Drum Experience Awards.
The café, which saw consumers pay for meals with recyclable plastic to showcase the value of putting plastics back into the recycling system, was awarded the overall Grand Prix as well as B2C Experiential Brand Campaign/Event of the Year Award.
Jury members expressed how the campaign and live execution perfectly captured the spirit of the nation provoking thought and conversation and was “a simple live idea delivered well that boasted great amplification through influencer marketing and social media engagement".