14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
A warm and witty guide to the UK created for Heathrow by Red Consultancy has been crowned a winner at this year’s In2 SABRE Awards. These awards recognise excellence in content creation, digital and social media from across the EMEA region.
Featuring national treasure Stephen Fry and scripted by renowned comedy writer Graham Linehan, Heathrow’s guide introduces visitors to the idiosyncrasies and quirks of modern British life. It won the Content Creation on Media Sites (Earned) Award after its success in creating a positive global conversation with Heathrow at the heart through blanket media coverage and social media buzz.
Two further Red Consultancy campaigns were also awarded Certificates of Excellence. Work with footballer Gareth Bale to mark McDonald’s 100,000th football kit donation to grassroots football clubs picked up the accolade in the Influencer Endorsements & Paid/Unpaid Product Placement category whilst a consumer and retail insights piece around the cost of Christmas for VoucherCodes.co.uk was honoured in the Original/Commissioned Research for PR category.