12 Sep 2017
UK rail first
Hot on the heels of being nominated for a PR Week Award, our little friend has been shortlisted for another award!
This time, our @DangerousSnail25 campaign for Bayer to highlight the dangers of lungworm to dog owners has been shortlisted for the Best Use of Facebook or Instagram at the UK Social Media Communications Awards.
Our campaign saw us take inspiration from the trend for 'social petworking', where millions of pet owners post and share images of their pets online, and create a new Instagram star in the shape of @DangerousSnail25 to reach dog owners.
We then crafted a highly targeted content creation campaign, supported by editorial outreach, to successfully raise awareness about the dangers of lungworm and positively engage hundreds of thousands of dog owners.
Fingers crossed for the results on October 18th.