14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Red Consultancy has been creating column inches and driving social engagement around Adobe’s annual Digital Marketing Symposium.
This week’s event brought together Europe’s leading creative and marketing minds to discuss becoming an experience-led business. Adobe’s EMEA President, futurologists from Goldsmiths and key Adobe customers all explored the ways in which emerging technologies are set to change the customer experience for the better.
On the day, Red live-tweeted during the discussions, moderated Twitter panels, liaised with influential media attendees and hosted briefings with key spokespeople. The findings of Adobe’s ‘Digital Roadblock’ report, a study into the state of the UK marketing industry, were also released revealing that the accelerated pace of digital transformation is giving British marketers ‘tech-induced’ anxieties. Red sourced a workplace psychologist from University College London to support the report with advice on how marketers can navigate their increasingly complex roles.
The report was picked up by the likes of Campaign and Marketing Magazine with further coverage of the event itself secured in key marketing trade media.