14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Red Consultancy teamed up with lifestyle and fashion blogger and vlogger, Hannah Gale, to host the first Instagram Live for McDonald’s Experience of the Future campaign.
The campaign showcases the new digital features and physical transformations in McDonald’s restaurants all over the country including self-service kiosks, digital menu boards and tablets for customer use. Hannah was invited to the Leicester Square restaurant to take a closer look and her livestream received 100% positive engagement from her followers who were pleasantly surprised at the changes in the restaurant and eager to experience them too.
You can watch Hannah's vlog of the tour here...