10 Dec 2018
Transforming story time
Short-lead media were treated to a fantastic festive feast this week as we showcased Aldi’s delicious Christmas food and drink range.
Media were able to sample hundreds of products…everything from Aldi’s fantastic party food range and Specially Selected Exquisite Turkey, to a huge range of Christmas puddings, fudge, champagne and more - much, much, more!
And as well as co-ordinating all aspects of the day, including managing a strict cooking schedule and hosting over 40 media, the team even volunteered to carry out “quality control” checks at every necessary point! All in a day’s work…