10 Dec 2018
Transforming story time
Winter flu season is upon us and Red Consultancy is currently working with Boots on a flu vaccination campaign targeting pregnant women.
Last year, 56% of pregnant women didn’t get their free flu jab even though it’s recommended by the NHS to protect them and their baby in early life. To raise awareness and reassure mums-to-be of the health benefits, Red Consultancy enlisted the help of Emily MacDonagh, the wife of Peter Andre. She was able to bring credible insights to the discussion by being both a junior doctor herself and pregnant with the couple’s second child.
We co-ordinated a host of media activities including interviews and in-store photo shoots with Emily plus a film of Peter and Emily encouraging mums to have the vaccination for use across social channels.
Coverage has appeared in six national newspapers as well as numerous consumer lifestyle, online and regional titles, generating an audience reach three times that of last year's campaign.