10 Dec 2018
Transforming story time
Two Red Consultancy campaigns have been shortlisted at this year's PR Week Global Awards.
Our campaign showcasing Emirates commitment to easing family travel is up for Best Influencer Marketing Campaign.
We created the “Child Boredom Quotient” to pinpoint the precise moment young flyers typically lose interest in activities and ask the dreaded questions “are we nearly there yet?”. The answer is 49 minutes and 47 seconds by the way!
We then worked with popular parenting influencers and comedy duo Scrummy Mummies to create laugh-out-loud video content designed to share and inspire solutions to the issue and make travel dramas a lot less daunting for families.
Secondly, our launch campaign for Activision's latest blockbuster video game Call of Duty: WWII is a finalist in the Product Brand Development category.
In partnership with agencies PMK BNC and Step 3, a global comms programme successfully recaptured the imagination of past Call of Duty fans as well as expanded the franchise's appeal to new audiences. It ultimately led to Call of Duty: WWII becoming he highest grossing console game of 2017.
We're delighted to make the shortlist and have our fingers crossed for the results on 15th May.