14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Red Consultancy has been appointed to support Huawei’s smart phones division across UK, Ireland and Western Europe.
An account team drawing on expertise from across our consumer tech, lifestyle and corporate practices will work on the brief which includes raising the profile of Huawei Consumer Business Group (CBG) products and launches and bringing the brand story to life.
Red has worked with mobile brands for over twenty years so we're excited by the proposition of working with the ‘next big thing’, increasing awareness and preference through bold campaigns that cut through on creative integrity and culture relevance.
Winston Eavis, Director of PR & Events at Huawei, commented: "We’re delighted to appoint an agency with the depth of industry experience and creativity of Red Consultancy. At Huawei, PR is the driving force behind all our marketing as we endeavour to earn, not buy, a place in the hearts of European consumers."