14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Honor, the leading smartphone e-brand, has launched the latest and most powerful addition to its X-series line-up – The Honor 8X.
Such an amazing product needed an amazing launch and that’s exactly what our consumer team delivered!
They hosted 93 media, KOLs, superfans and channel partners at The Curtain, a hotel and private members club based in the heart of Shoreditch, where the Honor 8X plus the new Honor Band 4 fitness tracker were unveiled.
Guests were able to get hands-on with both the Honor 8X and the Honor Band 4 for the first time as well as hear from professional photographer Ron Timehin about his experiences using the Honor 8X to capture images. For those unable to attend, the presentation was able to view live via the @UKHonor Instagram page.
Feedback from guests and clients has been glowing and coverage and social has been rolling in. And always good to see headlines such as “Honor 8X Better Than The iPhone XS”!