10 Dec 2018
Transforming story time
Red Consultancy has spent the last few days at London Beer Week hosting influential trade journalists and bloggers for Sharp's Brewery.
Sharp’s was one of the headline sponsors of the festival so it was an important opportunity to profile the brand in front of the key drinks trade media, giving them a chance to sample some of Sharps’ latest brews. Journalists were taken into the secret ‘Lost and Found’ bar where they were treated to a unique beer and food pairing experience hosted by Ed Hughes, Sharp’s very own Beer Sommelier.
The event was thoroughly enjoyed by clients and media alike, resulting in a range of well-messaged coverage and interview opportunities for Sharp’s spokespeople.