26 Apr 2019
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We supported the global launch of Huawei’s latest AI powered smartphone, ensuring that the Huawei Mate 20 Pro was everyone’s new friend!
The launch was split over two events: a global keynote presentation attended by over 160 national and consumer tech media in the morning and a star-studded celebration in the evening for over 500 celebs, influencers and media.
As well as securing media attendance, we delivered deeper, well-messaged coverage through forty 1:1 interviews with Huawei UK and HQ spokespeople as well as co-ordinating sample requests.
The evening event saw guests get hands on with the latest device in a series of unique activations whilst being entertained by DJ sets from radio and television presenter Nick Grimshaw and model-come-DJ Amber Le Bon.
We also partnered with five key tech YouTubers on a series of unboxings, deep dive reviews and comparison content to spread buzz and excitement on social ahead of the device going on sale on 26th October.
The launch was a huge success with the Mate 20 Pro hitting headlines everywhere…with 472 articles published within 48 hours of the press conference alone!