14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Red Consultancy helped Molson Coors launch Brew + Press this week, a hand-picked team of beer and cider enthusiasts assembled to deliver amazing consumer experiences.
Brands including Rekorderlig, Blue Moon, Staropramen, Sharp's Atlantic & Wolf Rock and Franciscan Well Chieftain IPA will sit at the heart of Brew + Press alongside other well loved and newly-launched brands.
The Brew + Press team features beer sommeliers and former cocktail bar managers who will help celebrate the stories behind the brands and bring them to life through a range of activities.
Red Consultancy hosted a media event to launch Brew + Press and organised interviews with members of the team as well as Molson Coors' Marketing Director, achieving blanket coverage in key on-trade media