14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
A Red Consultancy campaign highlighting the dangers of lungworm in dogs has been shortlisted for a prestigious PR Week Award.
Taking our inspiration from the trend for 'social petworking' where millions of pet owners post and share images of their pets online, we created a new Instagram star in the shape of @DangerousSnail25 to reach dog owners!
We then crafted a highly targeted content creation campaign, supported by editorial outreach, to successfully raise awareness about the dangers of lungworm and positively engage hundreds of thousands of dog owners.
The campaign created for Bayer is shortlisted for the Healthcare Award. Results will be announced on October 18th.