10 Dec 2018
Transforming story time
Spotify Premium fans were treated to concerts by Kylie Minogue and George Ezra last week as part of an exclusive series of events from the streaming platform.
First up with Kylie Minogue on Thursday performing a mixture of classic and new tracks from her Nashville-inspired studio album, 'Golden'. Then it was over to George on Friday who wowed the crowd with songs from his new album ‘Staying at Tamara’s’. Both artists performed to a select audience of their biggest Premium fans on Spotify.
We used both events as opportunity to reach out to key national and trade media, hosting several titles at the gigs which have already converted into several pieces of positive coverage for Spotify Premium.