15 Aug 2019
Singing the praises of unsung heroes
A Red Consultancy campaign highlighting the dangers of lungworm in dogs has been crowned a winner at this year’s PRCA National Awards!
We were delighted to see our campaign for Bayer triumph in the Health and Wellbeing category at the awards which recognises the best work from the UK PR and communications industry.
Our campaign tapped into the trend for 'social petworking', where millions of pet owners post and share images of their pets online, to create a new Instagram star in the shape of @DangerousSnail25 to reach dog owners and educate them on the dangers of lungworm.
You can read more about the campaign here…
A great joint effort from our consumer PR team, supported by our Creative Services department who created gorgeous photography and content.