14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Red Consultancy gained widespread coverage for Samsung this week as the company announced its latest device, the Samsung Galaxy Note7.
At simultaneous Galaxy Unpacked events in New York, Rio de Janeiro and London, the new device was unveiled to the world’s media.
Red co-ordinated all media activities at the London launch to deliver stand out, well messaged coverage across national, consumer technology and lifestyle press.
This included managing 75 UK media attendees at the event as well as running an extensive two-day media briefing programme pre-event to enable key media to get their hands on the device and interview Samsung executives.
Over 200 pieces of coverage have already been delivered including articles in all national newspapers and two confirmed magazine covers. There was also an overwhelmingly positive media response to the device (97%).