04 Apr 2019
McDonald’s Sport has a kick about with Gareth Southgate & Marvin Humes
YouTubers from across Europe and the Middle East were treated to an exclusive World War II themed experience as part of the global launch of blockbuster video game Call of Duty: WWII.
Red Consultancy created the unique event to generate content that would not only excite Call of Duty fans but also appeal to a broader audience and those that may not have played the game before.
With the event featuring flights in an authentic Spitfire aircraft (decked out with GoPros for capturing amazing on-board views and mid-air aerobatics), transportation in a vintage military truck plus a chance to play the game before its official release in an aircraft hangar at the airport, we ensured plenty of content capture opportunities. Interviews with the head of the studio behind the game were also available.
The event was a great success with over a million views of content so far including this one from French YouTuber Amixem.