14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Three's the magic number indeed when it comes to the PR Week Awards...we're shortlisted for a hat-trick of awards!
High fives to our talented teams who used a range of skills from content creation and influencer engagement to experiential and thought leadership. Plus a big shout out to our excellent clients too!
The shortlisted campaigns are:
McDonald’s: Best Use of Celebrity/Celebrities in a Campaign
- We took Big Mac to the Apple Mac generation by collaborating with rap stars, reality TV stars and pop stars to mark the iconic burger's 50th birthday. The campaign generated masses of editorial and social plus connected with today’s food-trend obsessed younger generation. Celebrity content clocked up over 2.6 million views and 242,000 likes…and helped Big Mac sales sizzle to the point of selling out across the country!
Ecover: Best PR Event
- ‘Flashing the plastic’ took on a new meaning at the Rubbish Cafe, a world-first café experience where punters 'paid' with recyclable plastic rubbish. Aimed at motivating the nation to join Ecover in the war on plastic pollution, the café showcased the value of putting plastic back into the recycling system and generated far-reaching social engagement, hundreds of thousands of organic video views and blanket editorial coverage.
Adobe: Best B2B Campaign
- Adobe’s ‘Reinventing Loyalty’ campaign created a new framework for how business should nurture consumer loyalty in a technology-disrupted world. Centred around comprehensive academic research, it positioned Adobe as a leader in digital experiences and garnered engagement across multiple channels, driving media, social media, lead generation activity and live event participation.
Fingers crossed for the results on 16th October.