CONSUMER

The increasing need for specialism in consumer campaigning is reflected in our two sharply contrasting units: Life and Play.

Life specialises in the food and drink, well being, beauty, petcare, parenting, household and charity sectors.  Play focuses on leisure and lifestyle brands including drinks, sport, travel, mobile technology and home entertainment.

Red Play
@redatplay
09 Feb
RT @SteveBartlettSC: Want to make your dreams possible this year? @HuaweiMobile has set up a £30,000 fund to help make three people’s dream…
25 Jan
RT @HeathrowAirport: Young People’s Laureate for London @CalebFemi5 ​launches his latest poem - A Tale of Modern Britain. Find out more a…
05 Jan
Congratulations to our client @Spotify who's reached an incredible 70 million subscribers!
Follow
Red Life
@LifeAtRed
04 Dec
RT @centrepointuk: “When home is a living nightmare, the streets can become the only refuge for many young people. Tonight, thousands will…
Follow

LIFE

Our work here is driven by a commitment to creating activity which leads to a measurable, positive impact.  A stellar client list includes Aldi, Nestle, McDonald’s, Britvic, Cereal Partners Worldwide, Purina, Ecover, Boots Mini-Club, RNLI and Centrepoint. 

We’re lucky enough to work on incredibly varied campaigns – from award-winning social experiments and fantastical consumer experiences to creating unique content for owned channels alongside solid media and influencer campaigns.

Emphasis is placed on expertise: both in terms of articulating client expertise as well as harnessing the knowledge of third party experts. 

 

Emily Morgan

Emily Morgan

MD – CONSUMER

Emily creates communication frameworks for world-leading brands and organisations which operate under the scrutiny of consumers, stakeholders, and the media.

She has a proven track record in delivering integrated, creative and strategic communication campaigns to protect brand reputation, create positive perception and change behaviour.

Contact

PLAY

Work coming out of Play is designed to engage and entertain. We have a neutral view on channel…we simply go where the consumer goes. We follow them; we lead them; we pop up and inspire them. We work collaboratively with other agency disciplines to activate the 'big idea' in planning and execution.

Campaigns run at a UK, European and global level for a varied client list including Activision, Emirates, McDonald's, Heathrow, Adobe, TomTom, Molson Coors and Samsung.

Our team blends a classic newsroom mentality with wider experience of how to influence the consumer - film, sponsorship, events, talent, on-street behaviour, online community.

Andrea Donovan

Andrea Donovan

Acting MD - Consumer (Play)

During her 16 years PR experience, Andi has created communications campaigns for high profile consumer technology brands including Motorola, Nokia, and Samsung, as well as worked on wider brand building briefs for clients such as EDF Energy, American Express, Trust Ford and Adobe.

She's responsible for a division of over 30 talented people running award-winning campaigns on a global and local level.

Contact

CASE STUDIES