CONSUMER

The increasing need for specialism in consumer campaigning is reflected in our two sharply contrasting units: Life and Play.

Life focuses on beauty, well-being, food and nutrition, consumer health, parenting, household and interiors, charity and public sector.  Play specialises in leisure and lifestyle including drinks, sport, travel, mobile technology and home entertainment.

Red Play
@redatplay
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Red Life
@LifeAtRed
13 Oct
We had a wonderful day chatting all things Johnson & Johnson at our Winter Wonders event yesterday!… https://t.co/KfvDGScTUa
18 Sep
RT @alexlongmore: Thanks to all the lovely bloggers that came to the @EcoverUK #style event tonight. So great meeting you all 💓 https://t.c…
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LIFE

Our work here is driven by a commitment to creating behavioural change - activity which leads to a measurable, positive impact for our clients.  A stellar client list includes Boots, Aldi, Nestle, McDonald’s, Johnson & Johnson, Allergan, RNLI and Centrepoint. 

We’re lucky enough to do incredibly varied campaigns – from award-winning social experiments and fantastical consumer experiences to creating a wide range of content for owned channels alongside solid media and blogger relations campaigns.

Emphasis is also placed on expertise: both in terms of articulating client expertise as well as harnessing the knowledge of third party experts. This expertise is complemented by the testimonials of consumers to create campaigns which give voices to real people's experiences.

 

Emily Morgan

Emily Morgan

MD – CONSUMER

Emily creates communication frameworks for world-leading brands and organisations which operate under the scrutiny of consumers, stakeholders, and the media.

She has a proven track record in delivering integrated, creative and strategic communication campaigns to protect brand reputation, create positive perception and change behaviour.

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PLAY

Work coming out of Play is designed to engage and entertain. We have a neutral view on channel…we simply go where the consumer goes. We follow them; we lead them; we pop up and inspire them. We work collaboratively with other agency disciplines to activate the 'big idea' in planning and execution.

Campaigns run at a UK, European and global level for a varied client list including Activision, Emirates, McDonald's, Heathrow, Adobe, TomTom, Molson Coors and Samsung.

Our team blends a classic newsroom mentality with wider experience of how to influence the consumer - film, sponsorship, events, talent, on-street behaviour, online community.

Andrea Donovan

Andrea Donovan

Acting MD - Consumer (Play)

During her 16 years PR experience, Andi has created communications campaigns for high profile consumer technology brands including Motorola, Nokia, and Samsung, as well as worked on wider brand building briefs for clients such as EDF Energy, American Express, Trust Ford and Adobe.

She's responsible for a division of over 30 talented people running award-winning campaigns on a global and local level.

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CASE STUDIES