Boots

We are the strategic UK PR partner for Boots.  Working closely with other marketing partners (in-store comms, ATL,  loyalty), we are responsible for developing and implementing creative and effective communications campaigns across all elements of the business: 

  • Health services (e.g. opticians and hearing care);
  • Own-brands (e.g. No7, Seventeen, Soltan)
  • Lifestyle moments (e.g. Christmas and Mother’s Day) 

We also manage their consumer press office as well as manage social and digital activities including influencer partnership, content production and community management.

Red Play
@redatplay
17 Aug
@bianca_london was lovely seeing you earlier 😊 Hope you enjoy your#hellogoodtimess McFlurry Festival Kit! And actual McFlurry! 🍦😋
17 Aug
@lucyhedges sorry we missed you earlier but hope you received your #hellogoodtimes McFlurry Festival Kit safely! Enjoy 😊
16 Aug
RT @YouNeedAPA: Are you an Office Oracle?I’ve teamed up w/ @thetrainline on tops tips to help you breeze through your to do list https://t.…
16 Aug
@georgiafarq we saw you’re going to V Fest so hope your #hellogoodtimes McFlurry Festival Kit comes in handy this weekend! :)
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Red Life
@LifeAtRed
17 Aug
@RennieSusanC Hi Susan - are you able to follow us so we can DM you about a upcoming Roald Dahl project we're working on?
09 Aug
@C2raiG Hi Craig, we'd love to get in touch about a potential project. Please follow us so we can DM you. Thanks 😀
04 Aug
RT @WeHeartBread: Toast or Hands Cafe is busying up ... make sure you swing by and see us Deets in pinned tweet #Betterwithbread #Frida…
04 Aug
Don't forget to pop in & see us at the Toast or Hands cafe in Shoreditch today - FREE unicorn toast 🦄🖐🏻https://t.co/fHD6ypBq3zBq3z
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Perena Barrett

Perena Barrett

Deputy MD - Consumer (Life)

Perena is an insights driven, intuitive PR professional with more than 15 years experience in developing and executing creative, strategic campaigns across consumer health, public education and beauty markets.

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