Diabetes campaign

Fear of experiencing a hypoglycaemic event (hypo) at night meant people with diabetes were deliberately missing/altering their insulin dose, impacting on treatment effectiveness.

We created a global bedtime-themed campaign, told from the patient perspective, to drive awareness of/understanding of the role of nocturnal hypos in diabetes management.

Rebecca Fergusson

Rebecca Fergusson

MD - Red Health

Rebecca specialises in consumer and ethical health PR.

She navigates a highly regulated communications environment to deliver award-winning campaigns that have a tangible business impact, get people talking and change behaviour for a diverse range of consumer brand, pharmaceutical and public sector clients.