The increasing need for specialism in consumer campaigning is reflected in our two sharply contrasting units: Life and Play.
Tasked with creating a platform that celebrated Heathrow’s status as a British institution, we created an award-winning piece of content creation with national treasure Stephen Fry at its helm.
The tongue-in-cheek guide to the UK was scripted by award winning comedy writer Graham Linehan and introduced passengers to the idiosyncrasies and quirks of modern British life.
The film was distributed via Heathrow’s free Wi-Fi page, on the Heathrow Express (the first time content of this nature had been used on the trains), and on YouTube.
We co-ordinated a large scale PR drive across traditional and social media as the film went live, supported by a suite of assets and consumer research on what Brits and tourists felt defined the UK.
The campaign created a positive global conversation with Heathrow at the heart through blanket media coverage and social media buzz. It increased positive perceptions of Heathrow and achieved the scale of a paid-for piece of content yet purely from owned and earned media.
The campaign has won several awards including the Digital & New Media Award at the PRCA National Awards.