Johnson’s Baby

We work with Johnson’s Baby on a specific Healthcare Professional engagement programme (complimentary to the consumer facing communications) which has included: 

  • Educating consultant and paediatric dermatologists, specialist nurses, midwives and health visitors on the rigorous trials behind Johnson’s Baby products
  • Conducting series of advisory boards around NICE guidelines on infant skincare and evidence based guidance
  • Developing supplements for key journals, placing editorial and writing e-newsletters distributed directly to HCPs
  • Creating a greater emotional attachment between midwives and Johnson’s Baby by working as Alliance partners with Royal College of Midwives to launch the search for Mum’s Midwife of the Year
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Emily Morgan

Emily Morgan

MD – CONSUMER

Emily creates communication frameworks for world-leading brands and organisations which operate under the scrutiny of consumers, stakeholders, and the media.

She has a proven track record in delivering integrated, creative and strategic communication campaigns to protect brand reputation, create positive perception and change behaviour.

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