Spinal arthritis campaign

Symptoms of axial spondyloarthritis (spinal arthritis) can go unrecognised and undiagnosed for up to 10 years as lower back pain is often ignored or misdiagnosed as mechanical.

To drive awareness of the condition in those most at risk – the 20-40 year age group – we created an engaging, dynamic UK disease education campaign featuring an acrobatic troupe to showcase the importance of spinal health.

Rebecca Fergusson

Rebecca Fergusson

MD - Red Health

Rebecca specialises in consumer and ethical health PR.

She navigates a highly regulated communications environment to deliver award-winning campaigns that have a tangible business impact, get people talking and change behaviour for a diverse range of consumer brand, pharmaceutical and public sector clients.