McDonald’s runs the largest grassroots football participation programme in the UK and were announcing a new four-year commitment to provide one million children access to free football coaching.
Our role? Tackle the biggest barrier to entry with parents – programme awareness.
To launch the new, history making commitment, we held a special Fun Football session in the shadow of the National Football Museum with England’s Beth Mead, Jack Grealish, Jack Rutter, Jordan Henderson, and Micah Richards.
Over 750 pieces of press coverage and over 5m organic social content views.
Sessions over-subscribed by 160%.
Parental awareness of the programme grew to the highest it has ever been and contributed to the highest, positive rise of brand trust scores across in the UK.
18% average ER on social content.
- WINNER - UK Sponsorship Awards 2022 - Best Use of Public Relations
- SILVER - Corporate Engagement Awards 2021 - Best PR and External Communications
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