Train travel is nothing new. How can we reinvigorate the category, showing the benefits of train travel vs air travel and encourage downloads of the Trainlines app?
Created a spoof airline ‘Lintenair’ – anagram of Trainline.
Our teaser films promoted the launch of the ‘new way to travel’, finally revealing Lintenair is Trainline!
Talent took part in media interviews for the reveal.
400+ pieces of coverage, 46% increase in lifestyle coverage, 3.9m video views and a Facebook reach of 3.3m.
Resulted in £327K conversions (conversion was contributed to based on a one-day view-through attribution on Facebook) as well as 99.8% positive sentiment.
Our amazing team deliver incredible results across a variety of specialist services.