SKY
Mobile
Text to Switch
SKY
Mobile
Text to Switch
Breaking up is famously hard to do….
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/Sky_Mobile_PRIMARY_RGB-250x53.png)
And the same could be said for changing your mobile provider until the arrival of industry-wide initiative ‘Text to Switch’. No awkward calls needed – a simple text lets you ditch and switch.
Our campaign delivered an award-winning brand moment for Sky Mobile by making the text to switch number, 65075, synonymous with dumping someone.
Partnering with rapper Lady Leshurr, we delivered the ultimate break-up track and a much-viewed parody music video, encouraging people to ditch and switch to Sky Mobile.
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/Sky-Mobile-Time-to-65075-2-1600x1067.jpg)
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/IMG_3309_LS-700x467.jpg)
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/Skytext-Post-Group-01.png)
Made
You Look.
Over 200 articles appeared including 16 nationals with 100% inclusion of key ‘Text to Switch’ messaging. The video was embedded within 95% of online coverage. 93k+ YouTube views.
Made
You Care.
36k organic likes via owned/talent content, contributed to a 40% increase in web traffic vs previous month.
Awards
- WINNER - CIPR Excellence Awards 2022 – Best Use of Content
- FINALIST - PR Week Awards 2022 – Technology
- FINALIST - CIPR Excellence Awards 2022 – Consumer Relations Campaign