PlayStation challenged us to capture the anticipation of existing fan base and intrigue non players ahead of The Last Of Us Part II launch.
Who better than existing fans to help us promote the new launch?
We trawled the internet to find inspiring social and blog posts about their experiences playing the original game and turned it into poetry – captured in in a physical book.
The ‘From Posts to Poems’ poetry books were gifted to super-fans, influencers and media.
46 media covered the story including The Independent and The Sun. 173k Instagram story views of poems on PlayStation’s UK channels and overall delivered 4.3m social impressions.
11k social engagements with contributors to the book posting about how honoured they were to be part of the launch for a game they love.
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