Case study

McDonald’s
Big Mac
with Bacon
McDonald’s
Big Mac
with Bacon

For the launch of the limited edition Big Mac with Bacon, McDonald’s wanted to encourage debate: is a Big Mac with Bacon still a Big Mac?


We knew the nation loves a good bit of banter – so who was best to kick start the ‘beef’?

Famous father-son duo, Harry #NotABigMac and Jamie #StillABigMac Redknapp picked a side. Harry’s history of leaning out of his car window on transfer day was the perfect pastiche for a Drive-Thru moment.

Made
You Look.

Launched the day before transfer day, the resulting award-winning video was McDonald’s most successful organic content of all time.

2m organic views in 24hrs, 10m+ to date.

Made
You Care.

Big Mac sales targets smashed.


Awards

  • WINNER - SABRE Awards EMEA – UK & Ireland
  • WINNER - UK Social Media Awards – Best Social Influencer Campaign
  • WINNER - The Drum PR Awards – Best FMCG Campaign
  • WINNER - CIPR Excellence Awards – Best Use of Content
  • WINNER - PRCA National Awards – Digital and New Media
Our Campaigns
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