Case study
McDonald’s
Big Mac
with Bacon
McDonald’s
Big Mac
with Bacon
For the launch of the limited edition Big Mac with Bacon, McDonald’s wanted to encourage debate: is a Big Mac with Bacon still a Big Mac?
We knew the nation loves a good bit of banter – so who was best to kick start the ‘beef’?
Famous father-son duo, Harry #NotABigMac and Jamie #StillABigMac Redknapp picked a side. Harry’s history of leaning out of his car window on transfer day was the perfect pastiche for a Drive-Thru moment.
Harry #NotABigMac and Jamie #StillABigMac
The father and son duo perfectly kick started a national debate
The Transfer Window
Creatively shot to emulate Harry's infamous 'transfer window' car window commentary
Made
You Look.
Launched the day before transfer day, the resulting award-winning video was McDonald’s most successful organic content of all time.
2m organic views in 24hrs, 10m+ to date.
Made
You Care.
Big Mac sales targets smashed.
Awards
- WINNER - SABRE Awards EMEA – UK & Ireland
- WINNER - UK Social Media Awards – Best Social Influencer Campaign
- WINNER - The Drum PR Awards – Best FMCG Campaign
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